A farm is the neighborhood an agent works over many months, and visiting its homes in person is canvassing. Import your farm list and draw your farm on the map. Data enrichment can add homeowner status, property value, and length of residence, and each contact gets a rule-based lead score. Every visit is logged, and follow-up visits are scheduled at the door, so you can see how much of each farm you have worked instead of guessing.
Farms
Draw a shape around a farm, name it, and assign agents on the team. The homes inside become a visit list, each contact gets a rule-based lead score, and the list is ordered automatically to shorten the route, so you do not double back.
The platform
Every door, conversation, and follow-up is saved to the same record, so there are no spreadsheets of homes visited last March and no team-meeting debates about who followed up with the Hayes family.
/01, DESK
The office screen where you divide farms, add enrichment data to your homeowner list, assign agents, and follow coverage on the map. The dashboard shows doors knocked, contacts, and door results.
/02, DOOR
The phone app for agents. It holds the visit list, a homeowner screen with the lead score and earlier visits, the AI Script Coach (a paid add-on), and follow-up scheduling. Anything recorded without cell signal is saved on the phone and uploaded when the connection returns.
/03, MAP
Each visit updates the map. The dashboard shows doors knocked, the contact rate, and door results, and each farm shows the share of its homes reached, which helps when you discuss the next farming budget with your broker.
Agent activities
The platform stays the same, while the door results, the script, and the follow-up schedule change to match what you are doing on a given afternoon.
Visit your farm with a clear plan. Each homeowner gets a rule-based lead score from visit history and contact details, shown next to each address, so a home scoring 92 stands out from one scoring 41. Schedule follow-up visits at the door for the date you choose.
Captures: Conversation · Considering · Follow-Up · Hard No
Import the open house sign-in sheet as a CSV file, and the visit list is ordered to shorten the route. Agents follow up in person at the door within 48 hours instead of leaving a voicemail.
Captures: Met Again · Buyer Status · Showing Booked · Not Active
Import the FSBO (for sale by owner) and expired-listing lists you already have, and visit the homes around new just-sold and just-listed properties (circle prospecting). Visit lists are ordered automatically, and each campaign has its own script.
Captures: Listing Won · Considering · Already Listed · Hard No
How a farm gets walked
The steps are the same whether you are a solo agent farming 200 homes in Arcadia or a 12-agent expansion team running farms across three counties.
/01
Import your farm list from a CSV file. Data enrichment can add homeowner status, property value, and length of residence, and each home gets a rule-based lead score.
/02
Draw territories on the map, and the visit list inside each one is ordered automatically to shorten the route. Solo agents work one farm, while teams divide farms by agent.
/03
The door screen records conversation notes, a follow-up date, and whether the owner may be ready to list. This works offline and uploads later, so the conversation history is there the next time you walk the same street.
/04
Schedule the follow-up visit at the door, and export contacts and door results to CSV to compare them with the listings you win.
On the doorstep
The screen shows the owner's name, the lead score, and notes from earlier visits. With the paid add-on, the AI Script Coach uses the campaign script, the lead score, tags, and visit notes to suggest a one-line opening suited to the household. The conversation is logged to the contact record, so the next agent on the team can continue where you stopped.
See how agents use it →
Real estate FAQ
/Q, PRICING
Pricing is based on farm size (contacts), not the number of agents. A solo agent farming 2,500 homes pays for Starter ($59), and a 10-agent team running 50K homes pays for Business ($229). There are six tiers, with unlimited agents on every plan.
/Q, DATA
Bring your own farm list as a CSV file. Beacon's data enrichment service can add phone numbers, emails, homeowner status, property value, and length of residence. Beacon does not pull homeowner lists, equity, or permit data, and it does not replace your MLS.
/Q, CRM
No. Beacon is a field operations tool focused on what happens at the door. You can send contacts and door results to your CRM through signed webhooks (automatic updates), if your CRM can receive them, so agents who already like their CRM can keep it.
/Q, FOLLOW-UP
Schedule a follow-up visit at the door for the date you choose, and the appointment is saved with the contact. Texting is handled by CampaignCNX+, a separate product with its own plans and its own account. Alma, the chatbot on your IDX site (the listings search on your website), collects interested leads.
/Q, DNC
Beacon enforces the DNC (do-not-contact) list for each contact. Permission to text (SMS opt-in) can be recorded at the door as a survey answer, and every record has an audit log. Compliance is required, and these tools are not limited to the Enterprise plan.
/Q, ROI
Beacon records every door visit and its result, but it does not track listings or commissions. Export contacts and door results to CSV and match them against the listings you win. For example, if the Arcadia North farm produced three closed listings from 600 doors, you can work out the result per door yourself.
Start the farm
Open an account, draw a shape around your farm, and import or pull homeowner records. Your visit list is on your phone the next morning, with the lead score and earlier visits shown before you ring the bell.